01
Advisory retainer
Continuous access to the firm across a defined scope, billed monthly. Suited to management teams executing a multi-quarter growth agenda.
B2B Growth & Commercial Advisory
Growth is not a campaign.
It is a system.
Aurix Group LLC advises management teams on the design and installation of the commercial systems that acquire clients, convert demand and compound revenue — and stays until those systems run without us.
- Discipline
- Growth strategy, marketing, commercial optimisation, client acquisition and sales performance.
- Clients
- Founder-led and mid-market B2B companies in Europe and the United States.
- Engagement
- Advisory retainer, fixed-scope mandate, or — in selected agreements — performance-linked terms.
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Aurix Group LLC · United States
01 — The firm
Advisory mandates for management teams that need commercial results, not slideware.
Most companies do not have a growth problem. They have an unbuilt commercial system.
Revenue rarely stalls for a single reason. It stalls because positioning is imprecise, because demand is generated without a route to conversion, because the sales process depends on individuals rather than method, or because the economics of acquisition were never modelled in the first place.
Aurix Group LLC is engaged to find which of those it is — and then to fix it in the operating reality of the business, not on paper. We work alongside owners, boards and commercial leadership, with a bias towards decisions that can be implemented in the current quarter.
- Diagnose the true constraint on revenue, evidenced rather than assumed.
- Rebuild positioning, offer architecture and pricing around what the market will actually pay for.
- Install repeatable acquisition and sales processes that survive staff turnover.
- Instrument the funnel so that every subsequent decision is made on data.
- Transfer the method to the internal team so the improvement outlives the engagement.
01
Growth Strategy
Market definition, ideal client profile, positioning, pricing architecture and the growth model that connects them to unit economics.
02
Marketing
Commercial narrative, message hierarchy, channel architecture, campaign systems and attribution that survives scrutiny.
03
Commercial Optimisation
Funnel diagnostics, conversion economics, packaging, margin recovery and the removal of friction between interest and signature.
04
Client Acquisition
Pipeline design, outbound and partnership motions, qualification frameworks and disciplined control of acquisition cost.
05
Sales Performance
Sales process and playbooks, forecasting rigour, territory and quota design, enablement and CRM operating discipline.
03 — Method
A four-stage sequence applied to every mandate, scaled to its size.
We do not deliver recommendations. We deliver installed capability.
Stage 01
Diagnose
Commercial audit of funnel, pricing, positioning, pipeline and sales process. We quantify where value is created and where it leaks.
Stage 02
Design
A growth model with explicit assumptions, sequencing and economics — agreed with management before a single change is made.
Stage 03
Install
Implementation alongside the internal team: processes documented, systems configured, people trained, cadence established.
Stage 04
Compound
Measurement, iteration and governance, so improvement continues after the engagement closes rather than decaying with it.
Findings are evidenced against the client’s own data. Where data does not exist, establishing it is treated as the first deliverable.
04 — Leadership
Senior involvement on every mandate. No delegation to junior teams.
Director
Carlos Vargas Patiño
Led by an operator who has already built the machine.
Aurix Group LLC is directed by Carlos Vargas Patiño, one of Europe’s foremost information-product entrepreneurs, with more than €10 million in information products sold.
The firm’s methods are not academic. They were built, tested and refined in businesses where the Director carried the commercial risk personally — across offer design, paid acquisition at scale, conversion economics and sales team performance. Clients are advised by someone who has operated the system, not only studied it.
€10M+
Information products sold under the Director’s leadership
Hotmart
“Going Beyond” award recognising the Director’s record
Director-led
Senior ownership of every engagement, start to finish
05 — Engagement
Clear commercial terms, agreed in writing before work begins.
Three ways to engage the firm.
02
Fixed-scope mandate
A defined piece of work — audit, growth model, sales system build — with an agreed deliverable, timeline and fee.
03
Performance-linked
In selected agreements, part of the firm’s compensation is tied to agreed commercial outcomes, alongside a base consulting fee.
Aurix Group LLC is remunerated through consulting fees and, in certain agreements, variable compensation based on results. The firm does not sell products or process payments through this website. All commercial terms are set out in a written engagement agreement executed before any work commences.
06 — Sectors
We work where the sale is considered, consultative and worth engineering.
- Professional and financial services
- B2B technology and software
- Education and information products
- Industrial and manufacturing
- Logistics and distribution
- Business services and agencies
Next step
Tell us where growth is stalling. We will tell you whether we can help.
Every engagement begins with a scoping conversation — no charge, no obligation, and no proposal until the problem is properly understood.